“I want people to love objects the way they love clothing.” - Karim Rashid

I don’t just want to design “things”. I want to shape experiences that resonate with people. For me, design is not just about function, it’s a language for change, a vessel for meaning. If we want to challenge perspectives, spark conversations, or bring light to issues, our designs must first be loved, and seamlessly integrated into people’s lives. When people fall in love with what you have created, they don’t just use it, but they carry your message forward, sharing in your passion and feeling it as their own.

I design with people, and for people, because at the core of meaningful design is human connection. My goal is to create experiences that spark joy, feel intuitive, and stay with users long after the first interaction. As a designer, I strive to bring tangible, hands-on design into my process, allowing users to physically engage with technology in ways that feel natural and meaningful. When people can touch, manipulate, and explore, they form deeper understanding and stronger emotional connections, grounding the digital in the real world [1]. These tactile interactions make technology not only more intuitive but also more memorable [2].

Just as importantly, when design sparks joy, when it invites play, curiosity, and exploration, it encourages lasting engagement [3]. I especially enjoy designing for younger audiences because their natural curiosity and openness make playful design an essential part of how they learn and connect. Creating experiences that invite fun and play not only makes technology more accessible, but also builds a personal bond, helping users feel truly connected, seen, and invested [4].

I am deeply passionate about user experience and the evolving dialogue between humans and technology. Human-computer interaction is central to how I approach design, and understanding not just how people use digital tools, but how those interactions shape emotion, behaviour, and memory. Every detail matters, from the first moment someone encounters a product to how it weaves into their everyday life.

Ultimately, if users do not find a product appealing or useful, they have no reason to incorporate it into their lives. Therefore, understanding and designing for user needs is essential. My ambition is to create products that are not just wanted, but loved.

vision

A good designer should be able to navigate all worlds: empathising with the users, collaborating with stakeholders, and creating a design on the grounds of modern convenience.

In my design process, I put a lot of emphasis on exploration. I thrive in the ideation and iteration stages, where possibilities are wide open and creativity knows no bounds. I believe this is the moment to dream boldly, to imagine the ideal world for an ideal product, free from constraints. It’s a space where imagination leads, before reality steps in to shape, refine, and ground the concept. I see this early phase not as indulgent, but essential, because only by exploring the full spectrum of ideas can we uncover the most meaningful, innovative solutions.

“Look out, she’s bringing out the ‘trash box’”. - Teammate 

I’m an explorer, both in mindset and in my making process. When creative blocks hit, whether it’s just me or the whole team, I turn to my trusty prototyping materials; or as my teammates like to call it, “my trash box.” Despite the funny nickname, this really shows how I approach any challenge: with creativity and resourcefulness. In the early stages of design, I use whatever’s available to build quick, tangible prototypes that communicate ideas or evoke experiences. I encourage this same spirit of playful exploration within my team, especially when working with people of different disciplines. I believe that great ideas often emerge when people feel free to experiment, have fun, and find passion in what they do. As a strong communicator, I take pride in facilitating open, honest conversations and making sure every voice around the table is heard and valued.

Drawing from both hard and soft disciplines gives me a unique lens through which I approach design, balancing functionality with emotion, realism with imagination. This multidisciplinary foundation helps me create designs that are not only practical and effective, but also visually compelling and emotionally resonant. When it’s time to move into high-fidelity prototyping, I especially love focusing on interaction. I bring ideas to life using CAD, electronics, and hands-on work with materials like wood, plastic, and metal. For me, there’s something deeply satisfying about turning abstract concepts into physical, interactive forms that people can experience and connect with. And what’s even more fulfilling is handing the prototype over to the user and watching them interact with it. That moment of real-world validation is, to me, the most important step in the entire process, where the design truly comes to life.

Even after I complete my studies, I will never stop learning and improving. I wish to explore the connection between humans and technology, and how to evoke emotion through modern, smart designs that are simple, yet still eye-catching.

Professional Identity

[1] Nägele N, Von Walter B, Scharfenberger P, Wentzel D. “Touching” services: tangible objects create an emotional connection to services even before their first use. Bus Res. 2020 Jul;13(2):741–66.

[2] Challis B. Tactile Interaction | The Encyclopedia of Human-Computer Interaction, 2nd Ed. [Internet]. 2014 [cited 2025 Jun 18]. Available from: https://www.interaction-design.org/literature/book/the-encyclopedia-of-human-computer-interaction-2nd-ed/tactile-interaction?srsltid=AfmBOoo--AR7oYXO22sUlrLXxVUKMR_HOnffmlKhejws375bDHRNUcrQ

[3] Stephens M. Designing for Joy: How Play Sparks Creativity and Gets Better Results | by Matthew Stephens | Medium [Internet]. 2025 [cited 2025 Jun 18]. Available from: https://matthewlarn.medium.com/designing-for-joy-how-play-sparks-creativity-and-gets-better-results-368ba20ab6bf

[4] Werkmeister R “Joey.” Emotional Design: Creating a Connection Between Users and Products | by Robert “Joey” Werkmeister | Bootcamp | Medium [Internet]. 2024 [cited 2025 Jun 18]. Available from: https://medium.com/design-bootcamp/emotional-design-creating-a-connection-between-users-and-products-d904a346d753