Daria

RITZI

DESIGN

Design

engineer

I am Daria bla bla introduction

Problem solver

PORTFOLIO

Memory is one of the most powerful abilities that shape our existence. Memory helps us develop a sense of belonging, connects us all together, allowing us to bond over familiarity and experiences. As a designer, using memory as a guide rather than a tool, creating modern yet timeless designs that retain a core of familiarity is the key to bridging generations together.

User experience is vital for industrial designers because it transforms products from simple objects into tools that integrate into the daily lives of users. Through user experience, designers ensure that their creations are not only functional but also intuitive, making them easier and more enjoyable to use. As an industrial designer, my aim is to go beyond just making objects; I work to create immersive experiences, a memory. I think about every interaction a user will have with the product, from the first moment they encounter it to how they use it over time. This comprehensive approach helps me design products that are not only attractive but also leave a lasting positive impression. I aim to design products that users not only appreciate for their utility but also cherish for the memories they help create.

Ultimately, if users do not find a product appealing or useful, they have no reason to incorporate it into their lives. Therefore, understanding and designing for user needs is essential. My ambition is to create products that are not just wanted, but loved.

Being empathic, creative, and having both soft and technical skills is what make me a balanced designer. I strive to connect with people from all sorts of fields and work together to create not only an efficient, practical and appealing product, but also a memory.

vision

Bright living room with modern inventory
Bright living room with modern inventory

A good designer should be able to navigate all worlds: empathising with the users, collaborating with stakeholders, and creating a design on the grounds of modern convenience.

I believe that communication is key within a team, especially within a team composed of multiple fields and disciplines. Having accumulated knowledge from both hard disciplines, as well as soft disciplines, allows me to come up with realistic designs that can be both useful, appealing and pleasing to the eye. Being able to communicate with stakeholders from various fields is a must in the process of bringing my ideas to life, and is one of the reasons I enjoy teamwork.

When presented with a problem, I start ideating on my own before joining my teammates in a brainstorming session. Doing my own research, and putting my ideas on paper allows me to get in the mindset of understanding the issue and for my creativity to flourish. The next step is to analyse my research alongside my teammates, and brainstorm our ideas. Overall, I enjoy the process of ideation, researching the issue at hand, and learning about the users.

I also enjoy the process of creating: crafting, prototyping, working with hard materials, circuits, programming, all skills that I have learned, and will continue to improve over the course of my time in university and outside of the set curriculum. Even after I complete my studies, I will never stop learning and improving. I wish to explore the connection between humans and technology, and how to evoke emotion through modern, smart designs that are simple, yet still eye-catching.

Professional Identity

Bright living room with modern inventory
Bright living room with modern inventory
Bright living room with modern inventory
Bright living room with modern inventory

Expertise areas

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1

TECHNOLOGY AND REALISATION

2

CREATIVITY AND AESTHETICS

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3

BUSINESS AND ENTREPENEURSHIP

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4

USER AND SOCIETY

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5

MATH, DATA AND COMPUTING

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